Article List:

Integrated Marketing in China

Integrated marketing is a marketing strategy that stresses the importance of a consistent, seamless, multi-dimensional brand experience for the consumer. It is the holistic approach to communication in marketing. The key is to make it consis...

type: Integrated Marketing
Wolf Warrior II tells SEM unqiueness in China

"Wolf Warrior II”, a Chinese Movie, heated up Chinese box office by hitting 100 million yuan in 4 hours after its first debut last month. Less than85 hours, it raked in a staggering 1 billion yuan! The Movie topped the world box office inc...

type: SEM

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