A B2B Website for Ink-jet Printing Machine
- Background and Challenge: the Client is an Ink-jet printing machine producer who wants to enlarge brand awareness and website traffic via digital marketing and reduce bounce rate through optimization. The challenges lie in the website contents and user experience which are not appealing to the targeting group.
- Optimization Scheme: renovate website to enhance user experience, conduct on-page optimizations, and at the same time seek potent off-page optimization solutions.
- Optimization Effect: 3-month after, the organic search traffic jumped by 300% and bounce rate plummeted by 40%.