A B2B Medical Equipment Website
- Background and Challenge: The Client is a medical equipment company. After conducted 301 re-direct, the website traffic sharply dropped. The client intended to boost traffic and conversions, yet the challenge was the failure of search engine indexing after the variation of domain name.
- Optimization Scheme: provide re-direct suggestions as per search engine algorithm, and submit URL by using the new URL recommendation function of search engine.
- Optimization Effect: realized two-straight year of high-speed increase of website traffic, total visit in 2015 and 2016 surged by 70% and 120% respectively; for raw leads, in 2015 it rose by 30%, and in 2016 it jumped by 35%.