Feeds Marketing in China

What is Feeds Marketing

Feeds marketing refers to a type of advertisement that blend itself with other feeds in the same form and on the same platform. It exhibits either as an article or a video with actual intent to promote a product or service.
In China, feeds marketing channels include UC Headlines, Sina Fensitong, Momo, Tencent, Toutiao etc., among which the most popular ones are Tencent and Toutiao.
 
Tencent Ads
With nearly 1 billion daily active users on its apps, Tencent advertising platform is one of the most important ones in China. It integrates the most powerful news and social media resources and a huge number of apps, which guarantees a comprehensive 24/7 coverage of your target audience.
 
2 Major Channels of Tencent Ads:
Tencent Social Ads (previously GDT) - Ads on Tencent social media platforms, including WeChat, QQ, Qzone, QQ browser, Tencent Union, myapp.com etc.

 
Tui - Ads on Tencent news product tree, including Tencent News app, Tencent Video, Kuaibao, and 4G.qq.com etc.

 

Why Do You Need Tencent Marketing?

  Full Coverage:
800 M+ quality users;
100,000+ third party apps
  Accurate Targeting:
Based on analytics of big data, Tencent Social Ads provide a full range of accurate targeting conditions including demographic feature, business interests, geo location, device type, weather, etc.l  Efficient  Delivery: abundant social media and news resources penetrating to users’ daily life.
 Diversified Ad Types: Native ads, video ads, splash Ads, and banner ads…



Toutiao (Today's Headlines)
Toutiao (Today's Headlines) is the most popular News App in China with the largest amount of MAU. It is a feeds ad platform of best cost performance.
 
4 Types of Ads on Toutiao:
  Native ads (feeds)
  Splash ads
  Ads on article page
  Video ads
 

Why You Need Toutiao Native Advertising?

  Full Coverage:
DAU - 78M+
Daily Usage - 76 minutes
  Low Cost: Average CPC is quite cheap compared to other channels such as paid search.
  Accurate Targeting: Smart algorithms and massive sample data help you reach the exact customers.

CDRS Can Help

  Local marketing experts with rich experience in feeds marketing
CDRS can help you formulate optimal marketing strategies and manage the account based on our rich experience.
  In-depth understanding of Chinese consumers
CDRS can help you reach out to thousands of millions of target audience in China

We Offer

  Account setup
Set up account and optimize account structure;
  Marketing strategies and analytics
Develop customized marketing strategies based on marketing goal and in-depth research into your industry, and provide data analysis;

  Copy-writing and content production
Write creative content to cater to your target audience’s needs;
  Ongoing account management
Constantly adjust the account to control budget and maximize return on investment;
 
  Weekly/monthly/yearly reports;
  More…
 

CDRS Can Help

l  Local marketing experts with rich experience in Toutiao (Today’s headlines) and Tencent advertizing
CDRS can help you formulate optimal marketing strategies and manage the account based on our rich experience.
l  In-depth understanding of Chinese consumers
CDRS can help you reach out to thousands of millions of target audience in China
 

We Offer

 
 Account setup
Set up account and optimize account structure;
 Marketing strategies and analytics
Develop customized marketing strategies based on marketing goal and in-depth research into your industry, and provide data analysis;
 Copy-writing and content production
Write creative content to cater to your target audience’s needs;
 Ongoing account management
Constantly adjust the account to control budget and maximize return on investment;

 Weekly/monthly/yearly reports;
More…