Integrated marketing is a marketing strategy that stresses the importance of a consistent, seamless, multi-dimensional brand experience for the consumer. It is the holistic approach to communication in marketing. The key is to make it consis
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SEM(search engine marketing) is paid search used to direct traffic to websites when the ad is clicked. Baidu is the largest search engine in China, holding about 80.5% share of the Chinese search market. For foreign businesses who start doi
What is Social Media Marketing Social Media Marketing is a way for brands to directly communicate with their targeting demographics. As the fundamental purpose for businesses is to build brand image and drive sales, social media can help yo
Feeds marketing refers to a type of advertisement that blend itself with other feeds in the same form and on the same platform. It exhibits either as an article or a video with actual intent to promote a product or service.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.