Marketing Insights - China Marketing News & Strategies

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How to brand by product placement in Chinese films?

As for Chinese film industry, the past 2017 is another year of miracle, during which the industrial box office has exceeded 50 billion yuan, and it forecasts in no longer days that China is expected to turn into the No. 1 motion picture mark

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The Alibaba to Weibo A-Z Guide to China Digital Marketing(2)

This is a handy A-Z guide on things about digital marketing in China. Get a quick snapshot of all the key players and platforms relevant to marketers targeting China.

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The Alibaba to Weibo A-Z Guide to China Digital Marketing(1)

This is a handy guide on things about digital marketing in China. Get a quick snapshot of all the key players and platforms relevant to marketers targeting China.

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What Opportunities can be Seized under China’s being Single

Today, the single population in China is around 200 million which equals to the total population of Russia and the UK. There are approximately 20 million young people who are 20 to 39 years old are being single.

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Why App-User Increased like Virus Spreading

There are many ways that an app can attract users, but the one we shall pay more attention is the sharing by the old users. Sharing happens at any time. Likedin, a professional social platform, obtained substantial amount of new users via em

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To Unlock the Chinese Market,Keys are Here

Chinese patrons had made conspicuous contributions to the growth of some international brands by buying their goods or service in stunning amounts, however, there were a few brands had left China with poor performance, and some are still str

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Who is Reading Your Ads on the Screens?

China has over 1.3 billion people among them 731 million are netizens. This number equals to the gross population of Europe. In some developed areas, over 60% of the population use internet, while 40-60% are the average data for other areas.

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Capture Female Clients,You Win in China

A decade ago, a new word “She-conomy” emerged in an official report of the Ministry of Education. She-conomy refers to the consumption and investment demand from the female consumers. Now She-conomy has become an everlasting topic and re

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User Increase like Virus Spreading, What Buttons You Pressed

There are many ways that an app can attract users, but the one we shall pay more attention is the sharing by the old users. Sharing happens at any time. Likedin, a professional social platform, obtained substantial amount of new users via em

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What Shall We Do in A Time of Information Overload?

As the consumption upgrade driven by social and economic factors and the development of terminal network, the content related marketing is experiencing an upward trend. The success of Weibo and WeChat enables everyone to act like a news sour

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CDRS boasts a team of experts specializing in SEM (including SEO), feeds ad, social media marketing and operation, and integrated marketing.

The team has been working with the world leading enterprises from various industries such as computer hardware, precision instruments, medical apparatus and instruments, finance, and tourism and accumulated abundant digital marketing experience.