How Virtual Scene Marketing Retain Preference of Users
Virtual Reality Marketing has become a new fashion for e-retailors as people are more closely related in the era of social media. E-retailors will design some special scenes to stimulate their targeting customers to make buying decisions.
When customers click into the pages of e-retailors, interactive scenarios display. If the product experience itself is not enough for a visitor to make buying decision, a sudden pop of a virtual scene may happen to resonate with the visitor’s inner world and help to close the deal.
Nowadays, many e-commerce platforms are built on basis of demand on virtual scenes. So, how can virtual scenes make users feel engaging? Let’s find out:
Virtual scenes must be matched with fine-selected goods
As consumer groups are classified in a more detailed way, e-retailors have to correspondingly formulate more targeted and tailored marketing plans. The virtual scenes must vary in terms of different target groups and are matched with fine-selected goods according to the information derived from Big Data.
Grasp best timing and places for virtual scene marketing
Timing is of great importance as some people who don’t have clear purchasing demand will follow trend and do the shopping. The World Reading Day, for example, the promotional activities organized by e-commerce platforms were quite hot combing with the virtual scene, those who seldom read also bought some books.
Apart from timing, your selection of places is also decisive for the success of your campaign, just like in real world local businesses often distribute promotional coupons within their business circle.
Conduct your virtual scene marketing as per user segmentation
For prospects, we can allure them to make buying decision via coupons or daily discount event.
For old customers, we can recommend products that are vertical to their historical purchasing record to realize re-purchase.
When people, commodities, and scenes are inter-connected, every deal on e-commerce platform becomes a scene. It is an inexorable outcome of the rising of mobile internet and the continuous segmentation of e-commerce operation.