There are many ways that an app can attract users, but the one we shall pay more attention is the sharing by the old users. Sharing happens at any time. Likedin, a professional social platform, obtained substantial amount of new users via em
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Chinese patrons had made conspicuous contributions to the growth of some international brands by buying their goods or service in stunning amounts, however, there were a few brands had left China with poor performance, and some are still str
China has over 1.3 billion people among them 731 million are netizens. This number equals to the gross population of Europe. In some developed areas, over 60% of the population use internet, while 40-60% are the average data for other areas.
A decade ago, a new word “She-conomy” emerged in an official report of the Ministry of Education. She-conomy refers to the consumption and investment demand from the female consumers. Now She-conomy has become an everlasting topic and re
As the consumption upgrade driven by social and economic factors and the development of terminal network, the content related marketing is experiencing an upward trend. The success of Weibo and WeChat enables everyone to act like a news sour
WeChat Mini-program is a B2C portal that offers a platform for some premium quality service suppliers. As it is designed for time saving, users can access the service programs directly from WeChat without any application installation.
Negative views has accompanied WeChat Take-a-glance since its launching: many people considered the trial is a total failure as its feeds can hardly arise people’s interests. As the strong development momentum exhibited by its competitors: Headline
Background and Challenge: the Client is an Ink-jet printing machine producer who wants to enlarge brand awareness and website traffic via digital marketing and reduce bounce rate through optimization. The challenges lie in the website conte
Background and Challenge: The Client is a medical equipment company. After conducted 301 re-direct, the website traffic sharply dropped. The client intended to boost traffic and conversions, yet the challenge was the failure of search engin
n Background and Challenges: the Client is a leading brand of measuring instrument, as a World Top 500 company, it wants to sustain and promote its brand image and at the same time shorten sales process to generate more leads. Challenges: (